A great process server marketing letter will impress potential clients, making it easier to win their business. So how do you write one? First, understand that a process server marketing letter is only one part of what you’ll be presenting to clients.
I like to put together a packet, with my letter, a rate sheet, and a business card on top.
Let’s break it down piece by piece:
The Process Server Marketing Letter
This is the first thing you want the client to read. There’s no need to be fancy, a good process server marketing letter is clear and concise. Before you start writing, think of your primary benefit. Put yourself in the client’s position. What’s the best thing about working with you?
Keep the format simple and use clean fonts. Target length is about two or three short paragraphs. I want a busy secretary to be able to read it in less than thirty seconds.
October 20, 2014
Dear legal professional:
My name is Ricky Fry and I’m a local process server here in Denver.
I understand that finding a good process server can be tough. Problems range from high staff turnover to downright lousy attitude and customer service.
Here’s what I offer:
Start with a brief introduction. Tell them who you are and what your service is about. This is where you state your primary benefit, the best thing about working with you. Ask for their business, don’t be hesitant or shy. End with your contact information.
Your letter doesn’t have to be stiff. It’s okay to let your personality shine through.
We’d all rather deal with real people than faceless corporations.
The Rate Sheet
Before you make a rate sheet, you’ll have to research what the other process servers in your area are charging. I’d set my rates right in the middle. If you short yourself too much, it looks cheap and suspicious.
Include rates for the different levels of service you provide:
- Standard Service
- Additional Attempts at Service (beyond the number of attempts included in standard service)
- Rush Service
- Same-Day Service
- Court Filing
- Stakeouts, Skip Tracing
- And any other special services you choose to provide
The Business Card
If you don’t have business cards yet, it’s time to print some. Use whoever you like (I like Moo for the modern designs).
Once you’ve got your process server marketing letter written and your packets put together, make a list of law firms in your area you want to target (I love divorce attorneys).
The most effective strategy is to visit each firm and hand your packet over to the secretary in person. It’s not a hard sell, just a chance to introduce yourself.
If the thought of going door-to-door makes your palms sweaty, you can mail your packets. You should know, however, that the response is almost always lower than in-person visits.
Mail gets ignored.