The fastest, cheapest, and most direct way to get your first client is to introduce yourself directly to law firms with a process server marketing letter.
Law firms are the bread and butter of our business. A small firm might only need you here and there, but a large firm could mean dozens of papers to serve each week.
Either way, repeat business means you score the client once and keep getting paid for months or years down the line.
So how do you introduce yourself?
It’s as basic as driving around to law firms in your area and handing out business cards.
Of course, there’s a right way to do it and a wrong way.
It’s important not to think of this as selling. You’re not a commissioned salesmen peddling the latest copy machine or a subscription to the newspaper. Sales people annoy the heck out of law firms, especially the legal secretaries and paralegals that staff the front desk.
Instead, it’s a totally casual approach.
With no immediate commitment the pressure is lifted.
It’s Amazing What Can Happen
Like Bradley’s story.
Bradley wanted to become a process server but he’d never served papers before.
So he decided to start by visiting 10 local law firms in Sun City, Arizona.
The first few were unproductive, but he kept going, and somewhere around the 4th or 5th firm he scored big.
The attorneys were practically jumping for joy to see him.
They had a huge case—13 separate papers—and were unhappy with their existing process server.
Not only did they hand Bradley 13 papers that day, but they went on to refer him to several other firms.
It’s a great example of how finding just one client can springboard your success.
Process Server Marketing Letter (Example)
In addition to a business card, Bradley used a process server marketing letter to get more clients for his business.
Below you’ll find an example I’ve used with success—feel free to rip it off and adapt it for your business:
January 30th, 2019
Dear Legal Professional,
My name is [your name] and I’m a local process server in [your city].
I understand that finding a good process server can be tough. Problems range from high staff turnover to downright lousy attitude and customer service.
Here’s what I offer:
- A personal relationship: Your phone calls are answered or returned by me, not an answering service.
- Accountability and trust: I’m responsible for every completed serve. Problems and concerns are handled directly, never passed off.
- Friendly and efficient service: You relax. I handle the details. Simple online invoicing makes managing your bill a snap.
Contact me directly at XXX-XXX-XXXX to see if we’re a good fit.
Download a free Word template: Process-Server-Marketing-Letter-Template.docx
Your initial goal should be to visit ten or twenty local law firms. Use Google Maps to plan to plan your route and spend an afternoon or two making the rounds.
By that point, you should have several good leads or even one or two clients lined up.
Now, if the thought of going door to door passing out marketing letters makes your palms sweat, consider making a website instead (or do both for maximum effect).