Overcoming the Biggest Obstacle Faced by New Process Servers

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Unless you live in one of the few states with tough licensing requirements, becoming a process server is a simple matter.

You print up some business cards. You tell your friends and family about the business.

But only a handful of clients trickle in.

Every new process server faces the same obstacle.

Where do you find clients?

How to Get Clients as a Process Server

Without clients, you’re not really in business.

And of course, it’s a lot more fun to make money than to wait around all day for the phone to ring.

There are two primary strategies for finding process server clients:

  1. The first involves proactive outreach efforts such as introducing yourself to law firms, distributing marketing letters, and building a network.
  2. The second is making it easy for clients to find you with a simple business website, trade memberships, and directory listings.

I hate cold-calling, and going door-to-door is not my idea of a good time, so I focused my efforts on a simple website and made it easy for potential clients to find me.

An added benefit of a website is that it raises your professional visibility, and works even when you take a day off.

For the money, a website probably one of the better things you can do for your process server business, and it’s something you can do today to move your business forward.

The Easiest Way to Make a Website

In the past, I’ve recommended building a website with WordPress.

But for most small business owners, the time it takes to learn WordPress just isn’t worth it.

Do yourself a favor and build a site with Wix.

They take care of all the technical hassle and the designs are beautiful (my family business in Missouri uses Wix, as do millions of people).

The visual designer is a lot of fun to play with, and there’s even a free account if you don’t need the upgraded features.

Promoting Your Website

A website alone won’t get the phone ringing. You’ve got to make it easy for people to find your site and as a result, find you.

Here are a few ideas to get you going:

  1. Start by listing your domain name (website address) on your marketing materials such as business cards and rate sheets.
  2. Ask the local chamber of commerce or business groups about getting a link.
  3. Write a few articles on your new website about service of process in your state (articles help Google rank your website and send you visitors).
  4. Add your website and contact details to Google Business.

The Snowball Effect

Every new business struggles in the beginning.

And it’s painful.

The only way to move past it is to push forward.

I’ll never forget how to excited I was to get my first client. I did a great job and they referred me to a second client. Then a third.

It’s like a snowball rolling down a mountain.

First it’s tiny, but soon it gets bigger and bigger until there’s no stopping it.

Be patient. Do the work. And the business will come.

Nobody said this would be easy.

But it’s worth it.

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