We all know becoming a process server offers low overhead, minimal startup expenses, and flexible schedules. But how do process servers get clients?
This is something I’ve written about a lot, because there’s all kinds of wacky advice floating around the Internet designed to lead you astray.
One guy actually suggested buying a shirt that says “Process Server” and standing outside the clerk’s office at your local courthouse.
Sure, maybe you pickup a few one-time clients looking to get their small claims or divorce papers served, but it’s not the kind of thing you can build into a real business (and it’s not my idea of fun).
Instead of standing around bothering people at the courthouse, you should be focused on long-term relationships, and the people who will give you repeat business for years.
This means working with attorneys and law firms (one good divorce attorney can result in hundreds or even thousands of dollars in revenue per month).
So How Do Process Servers Get Clients?
Now that I’ve convinced you standing in front of the courthouse all day is a waste of time, here’s how process servers really get clients:
I like to keep things simple, and if you’ve been following me for a while then you already know I recommend focusing on just two marketing strategies.
Why, because they’ve proven themselves time and again not just in my own business, but also for the readers of this blog (based on the feedback I’ve received over the last seven years).
Let’s take a closer look:
1) Build a Website
If you’re an introvert or just hate the thought of promoting yourself face-to-face, building a website is the single most effective way to market your process server business.
One of my early clients found me through my website and I ended up serving more than a dozen papers for them in our first month of working together.
But making a website is hard, right?
Nope. It’s super easy, and Site123 has a free plan that’s perfect if you’re just getting started.
2) Process Server Marketing Letters
If you’re looking for the fastest way to find your first client, I don’t know anything better than introducing yourself directly to law firms and passing out process server marketing letters.
One of my former readers, Bradley, used this approach to land 13 papers on his very first day.
Because I always want to go the extra mile for you, I’ve posted a free marketing letter template you can download (.docx) and modify for your business.
Focus on Results
Browse the Internet long enough and you’ll find lots of weird advice (for starters, most of the process server websites haven’t been updated in a decade).
Don’t chase the gimmicks.
Pick one or two solid marketing strategies and stay focused until you get results.
Then do it again.
And this, my friends, is how you build a business.