On April 21st, Google’s latest search update went into effect.
Here’s what that means for your process server business: Google is now giving more search “weight” to webpages that feature responsive and mobile-friendly design.
If you have a website for your business, or use some kind of online profile page, and your website isn’t responsive, you could lose out in the search results to websites with a more mobile-friendly design.
What is responsive design? It means your website adjusts to a variety of screen sizes without compromising usability and readability.
For example, take a look at this website. Try resizing the browser window and see how the content on the page adjusts so that it’s always on the screen. You don’t have to scroll sideways to read the articles. They’re as easy to read on a cell phone screen as they are on a laptop.
That’s responsive design.
Fortunately, Google has provided a mobile-friendly test to check your website for compliance. Give it a spin.
Website not compliant?
Don’t worry; it’s easy to bring your website up-to-date.
If you’re running a WordPress website, all you have to do is switch to a theme that includes responsive design. There are hundreds, if not thousands, of responsive themes (browse the WordPress theme directory).
Then check your site again using the mobile-friendly test.
Good to go?
Now celebrate, your website is all grown up.